Define Social Identity Theory
Social Identity Theory is a person's sense of who they are based on their group membership. The groups which people belonged to were an important source of pride and self esteem.
Vinay | Aug 17 2017 - 10:36am
Social identity theory was introduced by Henri Tajfel, who explained how an individual feels being part of a group and gets the sense of his identity based on the things that he does or he is part of. And slowly the personal identity shifts to the identity of the group or the community that the person belongs. For, example, Indians feel they are Indian, if they behave or live like an Indian not just by being location in India but by the lifestyle we get identified.
Kirti | Aug 10 2017 - 12:14am
Making one's own identity in a group of people by their activities, nature and positive aspects.
Rekha | Aug 19 2017 - 9:50pm
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